Southwest Airlines is requesting a 21-day extension of the comment period for the NPRM on Enhancing Flexibility of Air Fare Price Advertising. While they support the proposed deregulatory action regarding tax and fee display, they argue that more time is needed to address their opposition to the rescission of guidance documents and the repeal of the Full Fare Advertising Rule.

The commenter supports aligning DOT rules with FTC and IRS regulations to ensure total airline fares, including all mandatory fees and taxes, are presented most prominently in advertisements. They also advocate for clearer definitions of terms like "mandatory charge" and "free ticket," and suggest a nine-month transition period for industry compliance.

An individual consumer supports the proposed rule, arguing that misleading airfare pricing is deceptive and causes significant time loss. The commenter notes that such practices damage consumer trust and can lead to a decrease in overall purchases.

The commenter opposes the proposed changes to airline pricing transparency, arguing that allowing airlines to display individual fees with the same prominence as the total price will lead to consumer confusion and "bait-and-switch" marketing. They urge the DOT to uphold the 2011 Full Fare Rule to ensure the total out-of-pocket cost remains the most visible information.

The commenter opposes the proposed action, arguing that it facilitates fraud and tax avoidance by airlines and hotels. They advocate for transparent pricing, similar to grocery stores, to ensure that all costs are taxed appropriately.

The commenter supports the proposed rule requiring airlines to display the total price (including taxes and fees) as the most prominent number. They argue that current practices are misleading and that the First Amendment does not grant airlines the right to use "trickery" in pricing.

The commenter supports requiring airlines to prominently display total ticket prices, including all ancillary charges, to avoid deceptive pricing. They specifically argue against "fuel surcharges" and undefined service charges, calling for more transparency in how costs are presented to consumers.