Comment from Anonymous

Align DOT rules for advertising airline fare pricing with FTC rule titled "Trade Regulation Rule on Unfair or Deceptive Fees" and with Internal Revenue Code 26 U.S.C. section 7275 to prevent unfair and deceptive practices uniformly in the hospitality industry and other consumer-facing industries. Require that the total fare, including all mandatory charges as well as government fees and taxes, be the most prominent price presented in advertisements. Fees and charges that are part of the total fare should be presented less prominently than the total but be described in plain English and be easily accessible to people and to screen-readers and other assistive technologies. Describe what constitutes prominent presentation similar to how companies instruct how to use their digital assets, like logos and bylines. See https://news.delta.com/delta-air-lines-logos-and-brand-guidelines Review all existing guidance bi-annually, or more often, for applicability to current market and consumer norms and compliance with laws, regulations, and other agency guidance. Revise existing guidance found to contradict or to be irrelevant to current market norms, laws, or court decisions should be revised, and not rescinded, to align with current norms, laws, and court decisions. One result of such reviews would be to improve guidance regarding advertisements for "free" travel. The DOT serves the public and industry by publishing clarifying guidance, not by creating an absence of published guidance. Rationalize the definition of terms like "mandatory charge" and "free ticket" and then clarify and explain the terms more clearly. Ambiguity is opportunity for unfair and deceptive practices. Allow at most nine months for industry members to transition to the new rules so that the new rules can be in effect before the summer 2027 travel.