Comment from Magaram, Rachelle
Rachelle MagaramSupportIndividual
Summary: The commenter supports the proposed policy and the preservation of Colorado's consumer protection laws. They argue that without regulation, AI models may be biased toward more expensive products due to corporate deals, potentially deceiving consumers.
While consumers may expect AI chat models to offer unbiased information when comparing multiple products, these models can be programmed to steer the customer towards whichever product is more costly, rather than whatever is a better deal for the consumer. If company Y has a deal with the AI company, and company Z does not, the AI company will be motivated to push products from company Y towards consumers, irrespective of the quality of products from company Y or a consumers' need for those products. Without regulation, consumers will be deceived into purchasing potentially inferior or more expensive products, rather than finding the products they actually needed. Colorado's law protecting consumers should be allowed to stand.