Comment from World Vapers' Alliance
AnonymousOpposeAdvocacy
Summary: The World Vapers' Alliance, representing adult consumers who have switched from smoking to nicotine alternatives, opposes the draft guidance because it frames flavored ENDS as a youth risk rather than a tool for adult smoking cessation. They argue that the guidance uses the wrong comparator (tobacco-flavored ENDS instead of combustible cigarettes), ignores the rise of illicit markets caused by flavor restrictions, and fails to recognize the public health benefits of flavored products in helping adults quit smoking.
The World Vapers' Alliance (WVA) represents adult consumers across more than 30 countries who have switched from smoking to less harmful nicotine alternatives. We submit the attached comments in response to the FDA's draft guidance on flavored ENDS premarket applications.